The War On Waste Cartel was founded by proud Geelong entrepreneur Samantha Marnell.

She loves coffee, loves practical lifestyle accessories and is passionate about reducing waste.

What started as making one type of bag from hessian coffee sacks has grown into a movement for people who want to leave a softer footprint.

Affectionately known as the WOW Cartel, this Australian made brand creates the coolest luxe tote bags, the funkiest and environmentally friendly clutches and the best shopping bags.

Versatile and with vegan friendly options, they are loved by all.

Made in partnership with coffee roasters, collaborating to care for the environment, industry waste is reduced by repurposing coffee sacks once destined for landfill.

When you use WOW products you are part of the solution to reducing rubbish.